Marera industrial park Pobeda joins the Eco-Industrial Parks Initiative

Third pilot in Serbia strengthens the region’s industrial transformation

Novi Sad, Serbia, October 23, 2025 – Marera Industrial Park Pobeda is the latest site to join the Eco-Industrial Parks (EIP) initiative, a regional effort to modernize industry while reducing environmental impact. Located near Novi Sad, with Free Zone status and strong logistics connectivity, Pobeda is set to become a model of how private-sector leadership can support sustainable, future-ready industrial development.

Led by the International Finance Corporation (IFC) in partnership with the European Union (EU) and Western Balkans Investment Framework (WBIF), private and government sectors, the initiative supports a series of pilot projects in WB, helping local businesses reduce emissions, improve resource use, and attract responsible investment.

“Our joint efforts are helping the Western Balkans become a more competitive, climate-conscious region,” said Mr. Mauro Di Veroli, Head of Cooperation at the EU Delegation to Serbia. “By working toward alignment with European environmental standards, we’re supporting long-term resilience and unlocking new economic opportunities.”

The EIP approach encourages companies located within the same industrial zone to share services and resources, implement more efficient production methods, and reduce collective environmental impact while enhancing the economic potential of the site.

“We are proud that Marera Industrial Park Pobeda is becoming part of this regional green transition,” said Bojan Ljubičić, Portfolio Director, Marera Properties which operates the park. “This partnership reinforces our long-term vision to create industrial zones that attracts high-quality investors, and contribute to innovation, sustainability, and job creation in the local community.”

Pobeda will benefit from IFC technical assistance, support in regulatory alignment, and participation in capacity-building activities aimed at park management and tenant companies including training on resource efficiency, ESG, and industrial symbiosis.

“By joining the EIP initiative, Pobeda becomes part of a growing regional effort to decarbonize industry and enhance competitiveness,” said Mr. Bodin Bulatović, IFC Country Manager for Serbia. “Our role is to provide the technical expertise and support that enables local industrial zones to meet international sustainability standards.”

Pobeda joins MIND Park in Kragujevac and the greenfield site in Šabac as the third pilot in Serbia. Additional locations are under development in Montenegro and Albania, with public and private actors increasingly recognizing the strategic value of eco-industrial development.

Aligned with policies such as the European Green Deal, Green Agenda for the Western Balkans, and the Economic and Investment Plan for the Western Balkans 2021-2027, the project aims to support industrial decarbonisation and the creation of sustainable and competitive industrial zones.

The European Commission through the Western Balkans Investment Framework (WBIF) has been instrumental in supporting projects like these across the region.